Blog

What’s New at Condé Nast Traveler

2012-08-27T15:02:09+00:00

Condé Nast Traveler: 25 Years of Travel

• September 2012 Celebrates 25 Years of “Truth in Travel”, offering its audience unforgettable experiences with unbelievable savings.
• Hilary Clinton continues to make headlines for her part in the September Visionaries Issue from the CBC, CNN, New York Post to the Huffinton Post.
• Readers Choice Awards unveiled for November Issue based on Readers Choice Survey that polls over 47,000 luxury travelers.
• Ad pages up year to date
• Audience of over 3.3 Million
• Launching Condé Nast Traveler App for mobile to provide users with useful advice while travelling.
• The World On-Sale: Your chance to buy once-in-a-lifetime trips at amazing prices.

The Tablet Medium - a New era of accessiblility

2012-03-08T18:30:03+00:00

The Tablet is no longer a phenomenon. It has become the layman's bible of endless information, quite literally at our finger tips. Whether spending Saturday mornings browsing through Flipbook or presenting integrated ideas and concepts to our clients, the Tablet has redefined not just how mobile, but how stylish our information truly is - both work and leisure in a single device that is as user friendly as the textbook, and can still fit in our carry-on.

Since its launch, Conde Nast has pursued this technology to become one of the leading providers of Tablet driven content. While Conde Nast Corporate is clear that they are still in a "Research and Development" stage, their progress alone is far surpassing any of their competitors - and even outperforming many of the applications specifically oriented to the iPad and Tablet user. While this success was possibly a product of technological foresight, arguably the Conde Nast medium pervades what the user hoped for in this brand new technology - to do it right the first time.

Let's look specifically at the New Yorker App:

iMonitor just recently released its distinctions for Best Apps, rating The New Yorker as the Top Publication App in the U.S - an award recieved for its design, functionality and content. While it is acclaimed as "the beginning of the end of Print" by techcrunch.com, the New Yorker boasts accolades from a print world that nervously contemplated a Farenheit 451-esque future where the evolution of mass media could make simple text obselete. The New Yorker App has shown marketers, advertisers and the publishing world that "some consumers, it turns out, just want to read" (Jeremy Peters of the New York Times). The New Yorker focuses on culture through literature. A weekly look at the world through carefully chosen, quality writing - a magazine written and read by writers and readers proving that, yes, the New Yorker app has filled a niche market - it just so happens that this niche amasses a burgeoning base of over 200,000 consumers that will happily read on a tablet, and may even click on an advertisers' web link mid-Adam Gopnik edit.

The Tablet is synonomous with people-friendly technology no longer mired down by cords and coding. A technology built to drive technology, while keeping true to what the new age, baby boomers and our older generation still know and are comfortable with. And let's face it. That's exactly what we wanted.

Conde Nast 2012

2012-03-07T20:29:07+00:00

It's been awhile since we've updated the goings-on at Conde Nast, so for the grand re-entrance we'd like to introduce a short presentation that sums up much of the Conde Nast Agenda for the last year!

http://www.youtube.com/watch?feature=player_embedded&v=o0-TxivGiXM

Click Through Rates - Digital Tips!

2011-04-28T16:18:35+00:00

Great article about click through rates.

• Users with incomes under $40k click 30% more often than users with incomes over $200k, Collective found. Users with only 'fair' credit scores click 20% more often than users with 'excellent' credit scores.
• What's more, users who are late adopters of new technologies clicked 50% more often than early adopters, while users who are economizing clicked 65% more often than users who purchase frequently online.
• Similarly, a preliminary study of 100 campaigns showed no correlation between CTR and brand lift and purchase intent as measured by VIZU post-impression surveys. Collective suggests that optimization of campaigns to achieve higher CTR may, in fact, reduce brand ROI.

Do not let click through rate (CTR) be a reason to bump a branding campaign – there is enough research to show the folly of that thinking

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=149267&nid=126105

The New Yorker comes to Toronto

2011-04-08T17:49:38+00:00

Luminato and RBC are proud to annouce The New Yorker coming to Toronto this summer. To read more visit here:

http://www.thestar.com/article/969668--knelman-new-yorker-partnership-a-coup-for-luminato

Article taken from www.thestar.com.

Conde Nast Digital’s Creative Services

2011-03-04T20:49:16+00:00

Let us show you the full scope of Conde Nast Digital's Creative Services. Across our Portfolio of 27 authoritative brands that reach the affluent and engaged consumer - we develop best in class custom solutions.

Click here for our portfolio of creative services.

Holiday Spending Trends

2011-01-14T16:16:49+00:00

The following Overview is Courtesy of W Magazine....

Below is the press release from MasterCard Spending Pulse, Holiday 2010 saw nice growth.

Topline:

Women’s apparel +6% -- and one of best periods for this category since 2008!

Jewelry +8%

Luxury (outside of jewelry) + 7%

MasterCard Advisors’ SpendingPulse, a macroeconomic report tracking national retail and services sales, today provided summary results for the 2010 holiday shopping season. In the 50-day period measured - November 5 through December 24 - the data showed overall season-over-season growth of 5.5%

If last year’s holiday story was about gaining some stability, this year’s is about getting back to growth. The 2010 holiday period is categorized by strong year-over-year growth in Apparel and continued strength in eCommerce. We also saw a noticeable return in spending in the larger ticket items, as exemplified by the solid growth in Jewelry, Luxury and even the Furniture category,” noted Michael McNamara, Vice President, Research and Analysis for SpendingPulse.

McNamara also noted that the momentum in 2010 holiday season spending appeared to have started as early as the second week of November, producing a month of solid growth and persisting through the traditional early December lull. “The cold weather across much of the country in December appeared to be a positive for the Apparel sector. While there was some disruptive weather in the Midwest and the West Coast towards the end of the season, the conditions did not seem to negatively impact the national sales momentum. In some cases the weather may have also benefited the eCommerce channel.”

SpendingPulse analyzed the eCommerce , Apparel, Electronics, Jewelry and Luxury ex-Jewelry sectors. Here are the end of season highlights for the period November 5 -December 24:

eCommerce
As with last year’s holiday season, eCommerce was the big winner this year, with seasonal sales up 15.4% . With online sales representing significant share of sector sales in areas such as Apparel, the double-digit growth rates are becoming more meaningful.

Apparel
Total Apparel was a strong performing category, growing 11.2% over the 2009 holiday season. Menswear reached double digit growth weighing in at 10.5% year-over-year. The Women’s Apparel category grew by 5.6%, making for one of the best periods of growth in this subcategory since the financial market turmoil in 2008. Considering the Apparel category was down by 0.4% during the 2009 season, the segment recorded a significant turnaround this season.

Electronics
The Electronics category was one of the lagging performers, growing 1.2% season-to-season. The flat to modest growth rates posted by the category throughout the holiday season could be due to the decline in TV prices, making it difficult for the sector to produce significant year-over-year growth.

Jewelry and Luxury
Jewelry and Luxury ex-Jewelry both improved during the 2010 season. After a mild start, Jewelry posted several weekly year-over-year increases and ended the season up 8.4%. Luxury ex-Jewelry started the season with a solid gain and then picked up steam, ending with a very respectable season-to-season growth of 6.7%

The New Yorker Goes All Canadian

2010-11-15T16:17:39+00:00

Earlier this year, Canada stood up and shouted on the world stage. For only the second time in the history of the magazine, the June 28th Issue of The New Yorker was a single buyout. All advertising content in the 6/28 Issue was 100% Canadian, as a follow up to the release of this amazing issue Dodd Media Group President Bob Dodd appeared on CTV to discuss this historic event.

See Bob's interview here.

Fun and Sun - Take a Tour through actor Rob Lowe’s stunning Santa Barbara home

2010-11-15T16:02:18+00:00

Architectural Digest's November People and Places Issue features the beautiful home of Brothers & Sisters Star Rob Lowe. Enjoy your own private tour as Architectural Digest takes you on a journey, only the way that Architectural Digest can.

View the Article here

What’s Trending in 2010 - Culinary

2010-11-15T15:52:33+00:00

Check out the following link http://www.restaurant.org/pressroom/social-media-releases/release/?page=social_media_whats_hot_2010.cfm discussing the results of the National Restaurant Association annual survey discussing what is hot in everything food today , as well as what upcoming trends are projected. You are able to download the full results of the survey via a PDF file.